Annabella Campulung is representative for the city store format range of Annabella. The more premium look of Hermes is simplified with alternative use of materials for signage, furniture and more economic lighting. As with many city stores the main challenge is that they are usually found at the ground floor of apartment blocks - this means that structural elements divide what needs to become an easy and appealing to go through store. Without compromising display space, furniture integrates the bearing elements making them seem part of the general design.