Raureni is a well renowned Romanian canning factory that makes products like jams, pickles, marmelade and so on. It is also a sister company of Annabella but people missed the connection all the time. Starting with Annabella Hermes, a way to connect the two brands was considered. This was achieved by creating the concept of the “Raureni Corner“ in Annabella stores. The corner is meant to display all the Raureni product categories in a design that stands out from the rest of the supermarket, it is scalable so it can be dimensioned according to store’s different sizes and is easy to implement. Custom made tables in the centre of the space display recipes that can be made with Raureni products and products from Annabella’s private label.